STEP 1 this is both informative and interactive. shoe's mission and purpose is the find out your company's information: background, company's voice, target audience, and brand direction, etc. in doing so, this step aids in finding the right fit of brand identity for you and your company.

STEP 2 shoe takes your intention and creates the visual form(s) that best suites your company. this presentation is based on the information from "the fit" (part 1). the brand's identity comes to life as we show our intent.

STEP 3 after the approved presentation options from "the shoe" (part 2), shoe steps into production; your brand will now make it's way to it's final applications (logo, business card, website, etc.). your identity is now ready to take it's first leading steps among the competition.